The
High Cost of Advertising
I
know you have watched thousands of TV commercials from carpet and
flooring retailers. Those TV ad campaigns cost a fortune. The Big Box
retailers have deep pockets and advertise relentlessly. They keep track
of their responses to know one important thing: How much does each
new customer cost us? For example, If they spend $5,000 on one TV
commercial and it yields 20 new customers, then the cost per customer is
$250. This is a realistic advertising cost for many carpet retailers.
Once they figure out exactly how much it costs to attract each new
customer they can then adjust the price of their products to offset
their advertising costs. The more they have to spend to attract new
customers, the more they have to charge YOU for the products they sell.
Why
is this important for you to know?
A
small display ad in the yellow pages can easily cost $1000 per month or
more. Newspaper ads and direct mailing are costly too and don't yield
good results. I ask my preferred carpet dealers to help out with my
operating costs by asking for a small yearly membership fee, it's about
$25 per month. If I refer just 10 people a month to one of my preferred
carpet dealers, each new customer I refer will cost them less than
three dollars. This sets YOU apart from the crowd. Being listed in
my directory helps them save a ton of money on advertising costs and in
return they agree to honor my $100 off coupon. When you mention that I
referred you, it lets them know that you are a special customer and they
are more than happy to give you the absolute best deal possible! Does
this make sense to you? This is why it is so important for you to buy
from one of my preferred carpet dealers and to be sure to mention that I
referred you!
I
want you to rest assured that I won't make a dime from your carpet
purchase no matter who you decide to buy from. In fact, most of my
preferred dealers have agreed to honor my $100 off coupon to say thank
you for the business and because I help them reduce their high cost of
advertising! See
who I recommend near you and
please let them know that I referred you!
